If you run a business in Lubbock or one of the surrounding communities, you've probably heard that a Google Business Profile is the most important thing to set up online. That's true, to a point. A well optimized Google Business Profile should absolutely be one of the first things you do. But a lot of business owners stop there, assuming it can do the same job as a website. It can't, and understanding why can save you customers you didn't even know you were losing.
What a Google Business Profile is actually good for
Your Google Business Profile is what shows up in the map pack and on Google Maps when someone searches for a business like yours nearby. It's free, it's easy to set up, and it's genuinely useful for getting your name, hours, location, and reviews in front of local searchers. If you haven't claimed and optimized yours yet, that should be step one.
Where a Google Business Profile falls short
Here's the part most business owners don't realize until it costs them a customer. When someone clicks on your Google Business Profile, the call button is often small and easy to miss. Someone who's ready to reach out might scroll right past it. On top of that, the description space is limited and pretty plain. You get a short blurb and maybe a few posts, but there's no real way to show off your services, your work, or what makes your business different.
If a potential customer wants to actually learn about what you do, a Google Business Profile just isn't built for that. And here's the bigger issue: a lot of people, when they don't find a real website to back up your business, will simply move on to a competitor who has one. No website can quietly cost you business you never even find out about.
So which one do you actually need?
Both. A strong Google Business Profile gets you found locally. A good website is what turns that visibility into trust, and trust into customers. They work together, not against each other.
The good news is that a custom website doesn't have to be expensive or complicated. At Lubbock Web Design Company, we build hand coded, custom sites instead of stacking together a bunch of WordPress templates and plugins that tend to slow down or break over time. That means you get something built specifically for your business, without the ongoing headaches.
What it costs to have both done right
Our hosting packages start at just $49.99 a month, which is comparable to what you'd pay for a basic Squarespace plan. The difference is that with us, that same monthly package also includes an hour of changes every month. So if you need text updates, new photos, or small edits, you're not paying extra or waiting around. You get a real person making those updates for you, not a template you have to fight with yourself.
We work with businesses across the South Plains
We build and support websites for businesses throughout Lubbock and the surrounding communities, including Wolfforth, Shallowater, Slaton, Idalou, New Deal, Levelland, Abernathy, and Ransom Canyon. If your Google Business Profile is set up but your website is missing, outdated, or built on a shaky template, we'd be glad to take a look and show you what a custom option would actually cost.